Freelance Creative Director/Copywriter
Jeff & Friends
Aug 2025 - Present · 1 year 3 months
Los York, RPA, TBWA Chiat/Day, Innocean, Deutsch, Bachan's, Quigley Simpson
SVP, Group Creative Director
Deutsch LA
Jul 2024 - Aug 2025 · 1 year 2 months
Los Angeles, California, United States
Oversaw multi-disciplinary creative teams on all integrated work for Verizon prepaid brand, Straight Talk Wireless. In one year, developed a complete brand refresh and produced 3 multi-channel tentpole campaigns, leading to 268k gross adds over the previous year, making it the most successful prepaid brand in Verizon's portfolio.
VP, Group Creative Director
INNOCEAN USA
Dec 2016 - Jul 2024 · 7 years 8 months
Led all cross-channel creative teams on Hyundai Motors and Wienerschnitzel. Responsible for 7 automotive launches, including 4x Top 10 Ad Meter Super Bowl campaigns. Won a Silver Effie for Sonata “Smaht Pahk.” Launched Hyundai on TikTok—the first OEM to embrace the platform. Over 7.5 years, Hyundai's brand valuation increased by 73%.
Sr. Copywriter>ACD>CD>Group Creative Director
Deutsch
May 2006 - Jun 2016 · 10 years 2 months
From freelance copywriter to key member of the creative leadership team, I played a significant role in Deutsch's meteoric growth and creative prominence during my tenure. Worked on every account in the building, and notably, helped turn Target from a one-off creative assignment into one of our largest accounts.
Target | Zillow | HTC | California Dairy | Expedia | Avvo | Vivint | Playstation
Sr. Copywriter
WongDoody
Sep 2004 - Mar 2006 · 1 year 7 months
Los Angeles Metropolitan Area
LA Dodgers | Daily Grill | Alpine | MGM
Sr. Copywriter
RPA
Sep 2002 - Aug 2004 · 2 years
Santa Monica, California, United States
Acura
Sr. Copywriter
DDB
Oct 2001 - Sep 2002 · 1 year
Seattle, Washington, United States
Amtrak | Woodland Park Zoo
Jr. Copywriter
Asher & Partners
Sep 1999 - Nov 2000 · 1 year 3 months
Los Angeles Metropolitan Area
California Department of Health Services